Marketing Manager

In this exciting and varied role, you’ll be responsible for shaping and delivering smart, integrated marketing strategies that support revenue generation, occupancy and maximise income across their portfolio.

You’ll work closely with senior stakeholder and the wider commercial teams to plan and execute campaigns across multiple platforms, improve CRM performance, and use insights to optimise marketing outcomes.

Key Responsibilities:

• Develop and deliver integrated marketing strategies aligned to commercial goals

• Lead multichannel campaign planning and execution (digital and offline)

• Drive lead generation and nurturing activity to support revenue growth

• Optimise and manage CRM (HubSpot) performance, automation, and reporting

• Align marketing activity with sales functions to support lead conversion

• Use data and customer insights to refine strategy and boost performance

• Oversee data insights to enhance the customer journey

• Provide board-level marketing insights, reports, and strategic recommendations

Hiring criteria:

• 4 years + marketing management experience, ideally within an PBSA, or involved in 'student audience engagement' e.g. Education sectors.

• B2C marketing essential.

• Strong organisational and time management skills

• Straightforward, engaging and customer-focused

• Proactive & collaborative approach to problem solving

• Able to manage multiple projects and campaigns simultaneously

• CRM platform experience essential - HubSpot preferred

• Confident with marketing automation tools and campaign reporting

• Strong analytical skills with the ability to draw actionable insights from data

• A positive team player who thrives in a creative and energetic environment

This is a brilliant opportunity to take ownership of marketing delivery in a high-impact, working alongside some amazing people and being part & shaping a customer journey.

You’ll be part of a collaborative commercial team, delivering meaningful results and helping to shape future strategy.

Synced are acting as an external talent partner.